Practical, opinionated writing on Shopify, app development, custom software and the commercial side of building digital products.
A practical guide to picking a Shopify agency in the UK. What to look for, what to avoid, and the questions to ask before signing.
When does custom Shopify development pay off compared to a theme, and what are the real costs of each approach?
A framework for deciding whether to build a custom mobile or web app or stick with SaaS, based on cost, control and unit economics.